Saturday, March 18, 2006

Fandango Affiliate Program

Fandango is a website where you can buy movie tickets online. My wife and I use the site pretty regularly, because it's fast and easy and we don't have to stand in line at the theater. It occurred to me today that maybe they have an affiliate program worth taking a look at. So I hopped over to the site, found the link that read "affiliate program", and read their affiliate program page.

Let me go on record now as saying that I hate affiliate program pages that don't outline their commission structure front and center. What on earth would I possibly be more interested in than whether or not I could get a decent commission rate from a program? After reading through the sales hype at Fandango, and taking a look at the "apply to be an affiliate" link, I realized that this program was run through CJ. (Commission Junction.)

Great. I like Commission Junction just fine. So I go log in to CJ and do a search for Fandango, eager to get signed up and start making money selling movie tickets. Then I saw it.

EPC = $0.73 over the last 3 months. Huh?

Then I read the commission structure. These guys pay a whopping 10 cents per movie ticket sold through your affiliate link.

A dime.

I'd make more by running Google Adsense on a movie site. This is one of the most ridiculously low commission rates I've ever seen. Heck, even at 5%, a movie ticket commission would be 3 or 4 times that amount.

Who would be silly enough to promote an affiliate program that pays a dime commission? It MIGHT make sense if you got commissions on all the customers' subsequent purchases too, but you don't. It's a one time commission. One ticket sale, one thin dime.

5 Comments:

At 8:28 PM , Blogger danay said...

That's just silly and a perfect opportunity for someone to sweep in and fix their program.

 
At 12:37 AM , Blogger Richard said...

Or a chance for someone to setup an alternative affiliate program paying .15 and dealing in bulk...Ah, adding one more layer of middle-man, its what internet marketing is all about.

 
At 9:43 AM , Blogger Jack Kennard said...

This is the first time I have visited your site and glad to see your stright to the point view. I think I saw something from priceline or expedia that would pay like .03 cents per airline ticket. Well I could saw more but I'm glad to hear from someone else.

 
At 7:23 AM , Blogger WebHelp said...

"Let me go on record now as saying that I hate affiliate program pages that don't outline their commission structure front and center. What on earth would I possibly be more interested in than whether or not I could get a decent commission rate from a program?"

I will add it to my list :)

 
At 12:33 PM , Blogger Jaleesa D said...

Thanks for posting this, I was considering this site for my own blog. But, when I saw the commission rate I went back to my google search for alternatives. that's when I found your blog!

 

Post a Comment

Subscribe to Post Comments [Atom]

<< Home