Wednesday, January 05, 2005

Increase Your Google Adsense Revenue in 3 Steps

Home :: 3 Steps to Increase Your Google Adsense Revenue

When I think about improving the earnings I get through Google's Adsense program, I think of something I read that Jay Abraham had written: there are only three ways to make more money in any business. You can talk to more potential customers, close a higher percentage of those leads, and you can sell a bigger ticket to those people who do buy from you. If you increase all three factors, you can increase your profits not just arithmetically but exponentially. And this applies to Google Adsense just like it applies to all your other marketing efforts.

#1 - Get More Traffic to your Website

Get the Google Ads in front of more people, which means getting more traffic to your website. How do you do that? The answer is kind of like how to lose weight (eat less and exercise more). Build more pages and get more links. Those are the only two ways to get more traffic. I'm not going into any more detail about that in this article, because entire websites have been written about how to build pages and about how to get links. Suffice it to say that this is how you get more traffic, and getting more traffic means more clicks and more money.

#2 - Increase Your Click Through Percentage

Increase the number of click-through's you get to your Google Adsense units. Here you have to be careful, because you do NOT want to violate their terms and conditions and encourage people to click on the ads. But there are a few things you can do to improve your click-through ratios. One is to place your ads in the best spot on your site--upper left hand corner. People read a website the same way they do a newspaper, from left to right, from top to bottom. So if you're on the upper left, you're going to be seen first. The other tip is to test test test. Test different colors and sizes on your ads, and track the results. You'll be amazed at the difference in clickthrough ratio you'll see from simple steps like changing the color of the link you're displaying.

#3 - Make More Money per Click

To do this, you have to build pages about high-paying keywords. You can write the best articles and pages in the world about cd's and dvd's, but the margins on these types of products are pretty small, so advertisers don't generally pay much per click for them. And if they're not paying much per click, then you're not making as much money as you would be if you'd chosen a high paying niche. To get an idea of what are high paying niches and expensive keywords, take a look at . It's a pay per click search engine, but they're displaying keywords that make them money. Brainstorm variations of these keywords, and take a look at Overture and Google Adwords to see what kind of cost per click those terms are commanding. Then write content and pages about the high paying ones.

Some good terms in the financial arena include:

  • mortgages
  • debt consolidation
  • payday loans
  • credit cards
  • car loans

All of these command good money per click.

So there's your quick, 3 step plan to increasing the amount of money you're making with Google's Adsense program. Good luck!


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