Thursday, December 30, 2004

Geico Affiliate Program Review

Affiliate Marketing Programs :: Geico Affiliate Program Review

One program that's available through Commission Junction is Geico. I like affiliate programs that pay a commission when customers take an action that doesn't involved putting a credit card online, and that's what the Geico affiliate program offers. Every time a visitor from your site gets a quote from Geico for insurance, you get a $4 bounty. That doesn't sound like much compared to some programs, but let's face it, since the customer doesn't have to buy anything, just get a quote, your conversion rates should be pretty stellar. All you have to do is send over some targeted traffic.

Getting targeted traffic to request quotes from Geico is another story though. Geico recently sued Google over allowing people to advertise under their brand name, so I'm sure that an affiliate is forbidden from bidding on 'Geico' in the pay per click engines. That would be a no-brainer way of making money off that program. But....there are plenty of keywords you could bid on in order to get people looking for car insurance to your site to click on Geico. And if you know anything about SEO (search engine optimization), you could probably find some keywords phrases that aren't TOO terribly competitive to optimize for and get some free traffic from the engines.

I think the Geico affiliate program is a good opportunity. The EPC listed at Commission Junction for the program is very high, both for the last 7 days and for the last 3 months. (Over $100 EPC in fact.) EPC stands for earnings per 100 clicks, by the way. You will occasionally see people claiming that EPC stands for earnings per click, but that's not correct. C is the Roman numeral for 100. EPC is calculated based on all the affiliates in the Commission Junction network, so it gives a decent idea of whether or not a program might be profitable for you to pursue.

Anyway--I've got to go create my new car insurance blog so I can get in on this Geico affiliate program. Will post more soon.


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