Estimating Daily Visitors Via Alexa

When I was a hard-working affiliate manager, we were always trying to estimate how much traffic a particular website was receiving, because we were obviously interested in how much traffic they could send our affiliate program. If you're an affiliate who buys advertising, or if you're just trying to set benchmarks for your site, you can now estimate how much unique traffic a website gets via their Alexa ranking.

If you're familiar with Alexa, you probably already realize that it doesn't give you anything besides a ranking of how much traffic you get compared to other sites. And you're probably also aware that it isn't particularly accurate. But it's still not a bad tool for setting benchmarks, and if your Alexa rating is improving, that's probably a good thing.

Anyway, here's a tool for converting Alexa ranking into traffic.