Keyword Price Index Drops 15%

Marketing Vox keeps a keyword index which measures the average keyword price for online advertising, sortuva stock market type index which measures advertising revenue. According to them, the average keyword price has dropped 15% month over month from April to May. Much of this drop is attributed to changes in the mortgage industry.

This is probably of interest to affiliate marketers for a couple of reasons. I might be an opportunity to pick up some mortgage related keywords at a bargain. Or it might be an indicator that now's not a good time to launch a mortgage related affiliate site.